the chuunin exams, especially the third test, are wonky... you don't HAVE to win to make chuunin, i know the Hokage made this big long shpell that i don't think many people pay much attention to, but he did state that the ultimate winner of the tournament wasn't garunteed chuunin status, and it was possible for EVERYONE to make chuunin or none at all...
Shikamaru got chuunin, despite losing/giving up and the whole Orochimaru invasion thing, because during his fight he displayed his high intelligence in planning a strategy to beat Temari, he effectively won, just chose not to in the end due to Nara-laziness... Chuunin are supposed to be group captains so they need to be able to plan, think ahead, and use what they have against what they know... he got the vest on 'smarts' shown in the fight, not power...
also, i'm guessing each village decides who makes Chuunin, and Konoha just lost a bunch of people so they were likely just going to upgrade whoever got the closest to 'standards', my opinion is that Temari should have also made Chuunin, even if she effectively 'lost' for also showing planning/strategy and significant power skill, but eh, that's my opinion~